Selling Online

Selling Online

The Internet has opened up a new marketplace that has allowed millions of small business owners to compete internationally with companies of all sizes. Some companies are just highlighting their businesses, while others that are selling online have seen their businesses double in size. If you decide to sell your products online, you need to think about how to handle the transaction, customer service, return policies, etc.

Getting Started

  • How Your Website Helps Your Company - Your site needs to describe your business, its products or services, your value proposition and your service philosophy.
  • Purchasing a Domain Name - Adding your city name to your domain can help improve search engine results and help you stand out from a variety of companies offering similar products or services in other areas.
  • Choosing a Web Hosting Service -This section outlines the chief considerations in choosing a server, such as budget; range of services; software; bandwidth, storage space, data transfer rate and more.
  • Understanding Site Design - An effective website blends text, images and video to provide a good overview of your company and what it offers. Learn how to showcase your team members, products and more.
  • Getting Started in E-Commerce - Online shopping carts are critical because they also manage the site’s merchandise descriptions, images, inventory, customer information and payment data.

Optimizing Your Site

Promoting Your Site

  • Essential Online Directories - Directory listings are important because they help search engines create local results from what might otherwise be a global search response.
  • Boost Your Business with Email Newsletters - An email newsletter offers many benefits to your company, including a two-way relationship that makes customers more willing to do business with you.
  • Promoting Word-of-Mouth Success - Favorable recommendations or reviews are hard to match. Learn to inspire customers to say nice things about your company.
  • Adding Video Blogging to Your Marketing Mix - Video blogging offers small businesses an effective way to reach customers and prospects with easily produced clips that put a human face on your company.

Staying Secure

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