Small Business News

Facebook Adds New Open Graph Verbs

Today, Facebook is announced nine new Open Graph actions for lifestyle (fitness, books, movies & TV) app.

Starting now, developers can start incorporating “run,” “walk,” and “bike” for fitness apps, “read,” “rate,” “quote,” and “want to read” for books apps, and “rate,” and “want to watch” for movies and TV apps.

Many popular apps in these categories have already added these Open Graph actions. They include Cyclemeter, Endomondo, Jawbone UP, Log Your Run, MapMyRun, Nike, Runkeeper, Runmeter, Runtastic, SPLIT Multisport GPS, Walkmeter, Bookshout!, GoodReads, Kobo, Random House Inc.’s BookScout, Rotten Tomatoes, Hulu, Flixster, Fandango, and Crackle.

“This improves developers’ ability to publish the types of activities that people want to share,” they say.

On Thursday, Facebook unveiled its huge news feed redesign that puts more emphasis on visuals and highlights big, bold stories inside the feed. Facebook says that they’ve created “beautiful” news feed stories to highlight these new actions.

As always, Facebook will check to make sure any new apps using these actions. Facebook has also released some tips for developers on how to make the most of the new news feed.

“All apps that use these new actions will be reviewed to ensure they meet our quality criteria. Any apps that previously used custom actions to represent this type of sharing will need to move to these new actions by July 10, 2013,” says Dan Giambalvo in a Developer blog post.

Last month, Facebook initiated a huge cleanup on Open Graph actions in order to make the user experience more uniform and a little less spammy. In this cleanup, Facebook got rid of the ability for custom actions to automatically publish back to Facebook as people consume content. Now, Facebook only allows apps that use built-in actions (like, follow, listen, read, and watch) to automatically publish.

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